Privacy Policy

Last updated: October 2026

Short version: we keep as little as we can, we don't track you, and we don't sell anything.

Who is responsible

Knödel UG (haftungsbeschränkt), c/o Freitag & Co. GmbH, Friedrich-Ebert-Anlage 49, 60308 Frankfurt am Main, Germany. Registered at the Amtsgericht Frankfurt am Main, HRB 143732. Managing director: Anna Freitag. Contact for anything about your data: hallo@knoedel.net.

The waitlist

When you join, we store your email address, the time you signed up and, if you choose them, the vibe words and colors you picked. We use them for one thing: to write to you when Muse opens up. The legal basis is your consent (Art. 6(1)(a) GDPR). You can withdraw it at any time by emailing hallo@knoedel.net, and we will delete your entry. We keep it until you withdraw or until we close the waitlist.

If you create an account

We store your email address, your password in hashed form, the photos and links you add, the aesthetic Muse writes from them, and the pieces you save. We need this to run Muse for you (Art. 6(1)(b) GDPR). Photos you upload, and images found at links you paste, are sent to Anthropic (USA) so the clothes in them can be read and your aesthetic can be written, and to an image-matching service run on Modal so they can be compared with products. If you paste a page that needs a browser to load, it is fetched through Scrapfly. You can ask us at any time to delete your photos or your whole account.

Who else gets your data

We use Supabase for the database, file storage and sign-in (servers in Frankfurt) and Vercel for hosting (functions run in Frankfurt). These providers, and the ones named above, process data on our behalf. Where data goes to the USA, we rely on the EU-U.S. Data Privacy Framework or on the EU Standard Contractual Clauses. We don't sell your data and we don't pass it on for advertising.

Cookies and tracking

There are no analytics, advertising or tracking cookies on Muse. If you sign in, we set the cookies needed to keep you signed in. When you open the site, our hosting provider processes your IP address to deliver the page and keep it secure (Art. 6(1)(f) GDPR).

Links to stores

Product links lead to the stores' own websites. We don't send them your data, and their privacy policies apply once you are there.

Your rights

You can ask us for access to your data, correction, deletion, restriction of processing, and a copy of it in a common format. You can object to processing based on our legitimate interests, and withdraw a consent at any time with effect for the future. Write to hallo@knoedel.net. You can also complain to a data protection authority, for example the Hessian Commissioner for Data Protection and Freedom of Information.

Legal notice: knoedel.net/impressum